BUSINESS DROP-INS
Practical conversations for florists, about the things that actually matter to your business.
Our Business Drop-Ins bring together people with genuine experience and expertise to talk openly about the challenges and opportunities facing florists today.
From pricing and profitability to AI, sustainability, growing, buying and running a stronger floristry business, these are relaxed, practical conversations designed to leave you with ideas you can actually use.
Sessions are interview-led, with plenty of opportunity for audience questions and discussion. There’s no need to book separately - simply come along, grab a seat and join the conversation.
Business Drop-Ins are included with your general FleurEx ticket, so attend as many as you like
Meet our 2026 Business Drop-In guests
Business Drop-In Programme
Saturday 3 October
10.30am - 11.15am
Will AI Recommend Your Florist?
Sam Totten - BloomScribe
11.30am - 12.15pm
Peonies, Profit and the Reality of British Growing
David Wheatley - Petite Peonys
1.15pm - 2.00pm
Floral Foam, Waste and What Comes Next?
Dundee Butcher - PHOAM Labs
Fiona Knowlton - COM:POST
2.15pm - 3.00pm
Before the Flowers Reach Your Shop
Helena van Achterberg - Marginpar
3.15pm - 4.00pm
How Do We Talk Sustainability With Customers?
Smithers-Oasis UK & Queen Bee
Sunday 4 October
10.00am - 10.45am
Floral Foam, Waste and What Comes Next?
Dundee Butcher - PHOAM Labs
Fiona Knowlton - COM:POST
11.00am - 11.45am
Are You Actually Making Money on That Job?
Corrine Heck - Details Flowers Software
12.15pm - 1.00pm
How Do We Talk Sustainability With Customers?
Smithers-Oasis UK & Queen Bee
1.15pm - 2.00pm
Why Wedding Couples Don't Book (Even When They Love Your Flowers)
Nicole Gamlin - Wedding Boss HQ
Please note, all vehicles accessing the site must be registered, or a penalty charge notice will be issued.
Use this link to register your vehicle.
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